Launching a website is an essential step in the accomplishment of one’s digital transition and the launch of an online project. However, the website is useless if it is not visible on the first page of search engine results. Here is what should be done to enhance the exposure of your online platform.
Focus on relevance and excellent content
SEO is a technique for optimising the visibility of a website, specifically on search engine results. To maintain the exposure and good reputation of your platform, one of the most important steps is to improve the quality of its content.
For instance, it is advisable to only publish images that are unique to you and of good quality on your website. Also, make sure that the videos you put up are of excellent definition and smooth.
You should know, however, that articles are the most important content on a website. It is therefore important to ensure that they are of good quality and informative. Also make sure that the texts are unique, easy to read and beneficial to the readers.
It’s only after making sure all the above is in place that you need to rely on other SEO techniques such as keyword optimisation and on-page and off-page optimization.
Ensure an excellent user experience
To improve the SEO of your website, you need to ensure a good user experience. In this case, it may be necessary to review the technical part and the tree structure of your platform. This allows us to detect and correct dead links and broken links, inadequate url structures, errors causing page loading problems…
Improving the user experience also means ensuring the quality of meta tags, good navigation speed, ease of use and accessibility on many types of digital media.
In the same vein, it is recommended to implement a well-thought-out internal linkage. This allows users to move easily from one page to another and thus fully appreciate the content offered on the platform.
Social networks and interaction with other websites
Quality content, regular publication of texts and videos and user experience optimisation are key steps in maintaining good visibility of your website. To better reach your targets and generate traffic, it is also necessary to rely on off-page SEO.
Also, do not hesitate to write viral content on your platform and guest articles on other websites. This allows you to obtain backlinks that point to your own pages.
In addition, it is recommended to promote your platform and web pages on social networks. These digital channels maintain the good visibility and reputation of your website.