The emergence of new technologies always has a number of benefits and drawbacks on each individual’s life. In other words, the digital age has brought a set of changes to both our private and working life. For example, these technologies offer lots of information or more precisely, knowledge through the internet and allow us to communicate more easily with customers or family. It should be noted that the use of digital materials requires particular skills to ensure that this technology does not have negative effects.
Companies and digital technology
Generally speaking, every company enters the digital world for development reasons. In other words, they become dependent on new technologies. Indeed, they use them to improve their results. It can even be argued that 65% of employees in a company depend on digital technologies. Indeed, they help accelerate the level of productivity and increase the turnover of a company. The reason for this is that employees can accomplish their tasks through teleworking. Not to mention that with technology, you can easily pass on orders to your subordinates. However, employees must master it to avoid malpractice.
Marketing and digital technologies
The digital era has brought about a change in the market world. Indeed, it has made marketers’ work much easier. The main reason for this is the creation of inbound marketing, which means that marketers no longer have to promote their products in order for customers to know about them. In other words, the tasks of the marketers are reduced to presenting their products on a website. Indeed, thanks to digital technology, sellers can create a website so that every Internet user knows about their products. Especially since this modern strategy is a thousand times more effective than the old one. The reason is that every potential customer is always inclined to make a purchase online.
Quick access to information
With digital technology, all people can acquire information and knowledge via the internet and everyone wanting to practice a trade they are not competent in can just search the internet to learn about it. These jobs can be in the field of education, business or politics. On the other hand, the evolution of technology can lead to a labour problem. Salespeople working in supermarkets or pharmacies are at risk of losing their jobs because they may find themselves replaced by online platforms where customers seek to satisfy their needs.